At MIA, we believe in the power of storytelling to inspire adventure. With FUELED by Mountain House, we set out to capture the authentic experiences of outdoor enthusiasts, showcasing the passion that drives them. This video series highlights real adventurers—like climber Gisely Ferraz—bringing their journeys to life through compelling visuals and heartfelt narratives. From concept development to production, we crafted FUELED to not only engage audiences but also reinforce Mountain House’s mission of fueling outdoor exploration. Here’s how we brought this story to life.

We set out to create a video series that authentically connects with outdoor enthusiasts by telling the stories of real adventurers. FUELED by Mountain House was designed to inspire and engage audiences while reinforcing Mountain House’s role as the go-to brand for fueling outdoor experiences.
Beyond just storytelling, our objective was to produce a visually compelling, emotionally resonant video that increased brand awareness and drove engagement across Mountain House’s digital platforms. The series needed to be relatable, aspirational, and versatile enough to be used across multiple marketing channels.
1 YouTube video ~5min
5 Reels
25 Product Photos
25 Lifestyle Photos
The launch of FUELED generated strong engagement across Mountain House’s digital platforms, with audiences resonating deeply with Gisely’s story. The video helped strengthen the brand’s connection with the outdoor community, reinforcing its position as a trusted companion for adventurers. With the success of the first episode, FUELED set the stage for future installments, expanding the brand’s storytelling approach and audience reach.